Remind people that Tim Hortons is a beloved Canadian tradition and culture
The Brand: 
Tim Hortons is a well-known Canadian fast-food restaurant chain that primarily specializes in coffee and quick-service food items.

The Problem: 
The outdated roll-up-the-rim-to-win promotion and rising competition slowed sales at Tim Hortons.

The Insight: 
There is one thing in common with all Canadian - we all experience a fond memory at a Tim Hortons
The Idea: 
TIM HORTONS IS WHERE CANADA HAPPENS.
The Strategy: 
Remind Canadian about the fond memories they only get at Tim Hortons

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