Ridiculously Expensive Toothpaste but Worth it
The Brand: 
Marvis Toothpaste
The ask: 
To increase Marvis toothpaste brand recognition in the North American
The Insight: 
Young adult are splurging on small luxuries (avocado toast and oats latte) just to treat themselves. They are longing the feeling of luxury
The Strategy: 
Subvert the image of luxury- point out how celebrity flaunt their wealth and use self-deprecation to stay relevant to our audience
The Idea: 
They also fancies Marvis Toothpaste

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